Account structure
Set up or rebuilt so the reporting means something, on your own account rather than one we hold.
Advertising
Google and Meta advertising in Canberra
Campaigns where the creative is made alongside the media plan rather than after it, and where the measurement is agreed before the first dollar is spent.
Most underperforming ad accounts are a creative problem
The targeting gets blamed because targeting is the part with dials on it. But the account is usually fine. What is wrong is that the ad was made last, by someone who was not in the room when the plan was written, and it is pointed at a page built for a different purpose.
We make the creative and the media plan together, and we look at the landing page before we look at the audience. It is a duller answer than a new audience strategy, and it works more often.
Paid works best carrying something owned and earned rather than standing in for them. We have written about how the three fit together in 2026.
What is actually included
Google and Meta, run properly. We would rather run one platform well than spread a small budget across four.
Creative production
Made in house alongside the media plan, versioned for each placement rather than one asset squeezed into every size.
Landing page alignment
Checking that the page the ad points at makes the same promise the ad does. Usually the cheapest improvement available.
Audience and targeting
Built from who actually buys, and kept deliberately simple, because complexity in a small budget is just noise.
Conversion tracking
Agreed and tested before launch, so a conversion means an enquiry rather than a page load.
Reporting
What moved, what did not, and the one change we are making next month. A page, not a deck.
How a campaign runs
01
Plan and measure
What counts as success, and how it will be counted. Agreed in writing before anything is built.
02
Build
Account structure, creative and landing pages together, so nothing is waiting on anything else at launch.
03
Launch
Deliberately small at first. The early spend is buying information, and it is cheaper to learn on a small budget.
04
Read and adjust
Monthly, with one change at a time so you can tell what caused what.
What it costs
Management time is charged in hours like everything else we do. Your ad spend goes straight to Google or Meta on your own account, so what you pay them is never routed through us.
Senior specialist, hourly$195
Strategy and consulting, hourly$250
Retainers, from 10 hours a month$1,900
Monthly report, with a recommendation1.5 hrs
All excluding GST. Ad spend is separate and paid by you to the platform. Full rate card on the pricing page.
Common questions
Do you charge a percentage of ad spend?
No. Management time is charged in hours at a published rate, and your spend goes directly to the platform. A percentage model quietly rewards an agency for spending more of your money, which is the wrong incentive to build a relationship on.
How much should we spend on Google Ads?
Enough to gather data inside a month. Below a certain point you are paying for a sample too small to learn anything from, and we would rather tell you that before you spend it than after.
Google or Meta?
Google for demand that already exists, when people are searching for what you sell. Meta for demand you have to create, and for retargeting people who already know you. Most businesses need one of them properly rather than both thinly.
Who owns the ad account?
You do. Campaigns run on your own account, and every account and licence transfers to you on request. If we stop working together you keep the history, which is the genuinely valuable part.
How quickly will we see results?
Search campaigns usually read within two to four weeks. Meta takes longer, because the creative needs a few rounds to find what works. Anyone promising results in the first fortnight is describing luck.
Can you fix an account someone else set up?
Yes, and it is often the better starting point. We audit the structure, the tracking and the creative before recommending a rebuild, because a working account with bad tracking looks identical to a failing one.
Bring us the account, not just the budget
If something is already running, an audit is the fastest way to find out what is actually wrong. We will tell you either way, whether or not that turns into a project with us.
Prefer to read first? The capability statement covers the three disciplines and how an engagement runs.